LONDON—Hotels in the Asia/Pacific region experienced increases in all three key performance metrics during February 2011 when reported in U.S. dollars, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy rose 3.3 percent to 63.5 percent, average daily rate increased 13.9 percent to US$147.23, and revenue per available room jumped 17.7 percent to US$93.49.
“The devastating natural disasters and the tragic losses of life and livelihoods currently dominate the region”, said Elizabeth Randall, managing director of STR Global. “In local currency, Australia's hotels reported just a 0.1 percent RevPAR increase for February and a 1.5-percent increase for the first two months 2011. New Zealand reported a 2.4-percent RevPAR increase for the month and 0.8 percent year-to-date. Both countries saw drops in occupancy with slight average rate growth for the month and year-to-date. Japan, prior the tragic events in March, reported a 6.8-percent RevPAR increase for February and a 4.8-percent increase for the first two months this year, driven by improvements in occupancy and average rate”.
Highlights from key market performers for February 2011 in local currency: (year-over-year comparisons)
• Beijing, China, experienced the largest occupancy increase, rising 13.8 percent to 45.8 percent, followed by Shanghai, China, with an 11.3-percent increase to 40.0 percent.
• Seoul, South Korea, fell 4.9 percent in occupancy to 72.4 percent, reporting the largest decrease in that metric.
• Hong Kong, China, achieved the largest ADR increase, rising 23.5 percent to HKD1686.08.
• New Delhi, India, posted the only ADR decrease, falling 1.2 percent to UNR10073.64.
• Four markets achieved RevPAR increases of more than 25 percent: Hong Kong (+29.5 percent to HKD1312.70); Shanghai (+26.5 percent to CNY302.75); Jakarta, Indonesia (+26.4 percent to IDR544064.03); and Beijing (+26.0 percent to CNY269.98).
• Melbourne, Australia, fell 2.1 percent in RevPAR to AUD135.74, reporting the largest decrease in that metric.
Performances of key countries in February 2011 (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Australia
|
75.8%
|
-1.4%
|
AUD173.30
|
+1.5%
|
AUD131.37
|
+0.1%
|
|
China
|
48.3%
|
+10.2%
|
CNY841.55
|
+6.2%
|
CNY406.82
|
+17.0%
|
|
India
|
73.7%
|
+3.2%
|
INR7655.36
|
+3.7%
|
INR5640.95
|
+7.0%
|
|
Japan
|
75.6%
|
+0.4%
|
JPY11523.57
|
+6.4%
|
JPY8715.84
|
+6.8%
|
|
Singapore
|
82.1%
|
+5.1%
|
SGD290.84
|
+12.7%
|
SGD238.88
|
+18.5%
|
*percentages are increases/decreases for February 2011 vs. February 2010
Highlights from key market performers for February 2011: (year-over-year comparisons, all currencies in U.S. dollars)
• Two markets experienced ADR increases of more than 20 percent: Jakarta (+23.1 percent to US$90.91) and Hong Kong (+23.0 percent to US$216.30).
• New Delhi was the only market to report an ADR decrease, falling 1.2 percent to US$218.68.
• Three markets ended the month with RevPAR increases of more than 30 percent: Jakarta (+33.6 percent to US$61.48); Shanghai (+31.4 percent to US$45.98); and Beijing (+30.8 percent to US$41.01).
• None of the region’s key markets reported RevPAR decreases for the month.
View Global hotel review for February.
Media contacts
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305
