HENDERSONVILLE, Tennessee—The Canadian hotel industry reported little change in the three key performance metrics for the week of 13-19 March 2011, according to data from STR.
In year-over-year measurements, the Canadian hotel industry ended the week virtually flat in all three measurements. Its occupancy reported a 0.5-percent increase to 58.6 percent, average daily rate fell 0.2 percent to CAD$119.41, and its revenue per available room was up 0.4 percent to CAD$69.99.
Among the provinces, Quebec reported the largest occupancy increase, rising 10.4 percent to 65.7 percent, followed by Alberta with a 4.5-percent increase to 65.3 percent. Prince Edward Island posted the only double-digit occupancy decrease, falling 13.8 percent to 35.0 percent, followed by New Brunswick with an 8.2-percent decrease to 52.5 percent.
Manitoba rose 3.7 percent in ADR to CAD$111.78, reporting the largest increase in that metric, followed by Quebec (+3.1 percent to CAD$127.81) and Newfoundland (+2.8 percent to CAD$119.32). Prince Edward Island fell 11.4 percent in ADR to CAD$71.72, reporting the largest decrease in that metric.
Quebec jumped 14.0 percent in RevPAR to CAD$84.00, reporting the only double-digit increase in that metric. Prince Edward Island reported the largest RevPAR decrease, falling 23.6 percent to CAD$25.11.
VP, Digital Media & Communications
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Rachael Spann Urie
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