HENDERSONVILLE, Tennessee—The U.S. hotel industry reported an average daily rate increase of 3.7% during the week of 13-19 March 2011, according to data from STR.
The industry’s ADR rose to US$102.23. This was the fifth consecutive week the industry reported an ADR increase of more than 3%.
“The industry’s performance seems to be strengthening after Valentine's Day and heading into Spring Break season,” said Steve Hood, VP of research at STR. “Last week was the fifth straight week with ADR increases in the 3% range. It was also the first full week since November with a running 28-day revenue per available room percent change in the double digits.”
Overall, the U.S. hotel industry’s occupancy increased 5.1% to 64.6% and its RevPAR finished the week up 9.0% to US$66.01.
Among the chain-scale segments, the independent segment reported the largest occupancy increase, rising 6.5% to 62.1%, followed by the economy segment with a 5.8% increase to 56.6%.
The luxury segment achieved the largest ADR increase, rising 8.1% to US$265.53.
Two segments experienced double-digit RevPAR increases: the luxury segment (+13.5% to US$201.06) and the independent segment (+10.9% to US$60.93).
Among the top 25 markets, Norfolk-Virginia Beach, Virginia, achieved the largest occupancy increase, rising 12.5% to 52.1%, followed by Tampa-St. Petersburg, Florida (+12.4% to 88.9%). New York, New York, reported the largest occupancy decrease, falling 5.3% to 83.6%.
Two markets posted double-digit ADR increases: San Francisco/San Mateo, California (+19.6% t to US$144.70), and Miami-Hialeah (+12.0% to US$191.75). Atlanta, Georgia, fell 5.8% in ADR to US$88.68, reporting the largest decrease in that metric, followed by Denver, Colorado, with a 3.4% decrease to US$92.12.
Three markets experienced RevPAR increases of 20% or more: San Francisco/San Mateo (+32.5% to US$112.54); Miami-Hialeah, Florida (+25.7% to US$171.98); and Tampa-St. Petersburg (+20.0% to US$104.13). Chicago, Illinois, dropped 4.1% in RevPAR to US$61.83, reporting the only decrease in that metric.