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STR: Canada results for week ending 26 March

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31 March 2011
HNN Newswire


HENDERSONVILLE, Tennessee—The Canadian hotel industry reported positive results in the three key performance metrics for the week of 20-26 March 2011, according to data from STR.

In year-over-year measurements, the Canadian hotel industry ended the week with a 1.3-percent increase in occupancy to 60.1 percent, a 0.7-percent increase to CAD$121.99 in average daily rate, and a 2.1-percent bump in revenue per available room to CAD$73.27.

Among the provinces, Alberta rose 6.4 percent in occupancy to 64.4 percent, reporting the largest increase in that metric, followed by Newfoundland with a 5.2-percent increase to 68.2 percent. Saskatchewan experienced the only occupancy decrease of more than 5 percent, falling 7.0 percent to 74.1 percent.

Newfoundland achieved the largest ADR increase, rising 5.6 percent to CAD$122.07, followed by New Brunswick with a 4.8-percent increase to CAD$111.21. Two provinces posted ADR decreases of more than 5 percent: Prince Edward Island (-9.2 percent to CAD$73.94) and British Columbia (-5.8 percent to CAD$120.50).

Three provinces experienced RevPAR increases of more than 5 percent: Newfoundland (+11.2 percent to CAD$83.29); Alberta (+9.7 percent to CAD$86.73); and Manitoba (+6.2 percent to CAD$71.05). Prince Edward Island fell 12.3 percent in RevPAR to CAD$27.55, reporting the largest decrease in that metric.

Media contacts:

Jeff Higley
VP, Digital Media & Communications      
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Communications Coordinator       
rurie@str.com
+1 (615) 824-8664 ext. 3305

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