HENDERSONVILLE, Tennessee—New Orleans, Louisiana, reported the largest average-daily-rate and revenue-per-available-room increases during the week of 20-26 March 2011, according to data from STR.
Occupancy in the New Orleans hotel market rose 14.6% to 81.3%, ADR increased 14.6% to US$135.22, and RevPAR jumped 31.4% to US$109.93.
Overall, the U.S. hotel industry’s occupancy increased 4.5% to 62.7%, its ADR was up 4.1% to US$102.62, and its RevPAR finished the week up 8.9%to US$64.32.
Among the top 25 markets, Dallas, Texas, experienced the largest occupancy increase, rising 16.7% to 66.0%, followed by Detroit, Michigan, with a 16.4% increase to 58.5%. Washington, D.C. (-9.8% to 69.7%), and San Diego, California (-5.1% to 71.5%), reported the largest occupancy decreases for the week.
Two markets, other than New Orleans, achieved double-digit ADR increases: San Francisco/San Mateo, California (+12.5% to US$139.55), and Chicago, Illinois (+10.6% to US$109.64). Norfolk-Virginia Beach, Virginia, fell 3.3% in ADR to US$76.47, reporting the largest decrease in that metric.
Washington, D.C., reported the only double-digit RevPAR decrease, falling 10.1% to US$106.86.
Among the chain-scale segments, the independent segment posted the largest occupancy increase, rising 5.5% to 60.0%, followed by the luxury segment (+5.3% to 76.3%) and the midscale segment (+5.1% to 55.7%).
The luxury segment achieved the largest ADR (+6.5% to US$259.23) and RevPAR (+12.1 percent to US$197.86) increases for the week.
The midscale segment ended the week virtually flat in ADR, falling 0.4% to US$71.66.
No chain-scale segments experienced a decrease in RevPAR.