HENDERSONVILLE, Tennessee—The U.S. hotel industry reported strong increases in all three key performance metrics during the week of 27 March-2 April 2011, according to data from STR.
The weekly results were boosted by softer year-over-year comparisons. Easter, a historically low travel weekend for hotels, was on 4 April 2010.
Overall, the U.S. hotel industry’s occupancy was up 12.2% to 60.8%, its average daily rate increased 5.3% to US$100.18, and its revenue per available room finished the week up 18.1% to US$60.91.
Among the chain-scale segments, the upper-upscale segment rose 18.1% in occupancy to 71.2%, reporting the largest increase in that metric, followed by the upper-midscale segment (+15.4% to 61.7%) and the luxury segment (+15.2% to 73.5%).
The upper-upscale segment reported the largest ADR increase, rising 9.9% to US$148.31.
Three chain-scale segments experienced RevPAR increases of 20% or more: the upper-upscale segment (+29.9% to US$105.54); the upscale segment (+20.4% to US$78.03); and the upper-midscale segment (+20.0% to US$56.93).
Among the top 25 markets, Denver, Colorado, achieved the largest occupancy increase, rising 35.3% to 59.3%. New York, New York, fell 9.9% in occupancy to 78.1%, reporting the largest decrease.
New Orleans, Louisiana, rose 45.7% in ADR to US$137.60. Norfolk-Virginia Beach, Virginia, ended the week with the only double-digit ADR decrease, falling 11.1% to US$75.88.
New Orleans jumped 86.4% in RevPAR to US$98.23, achieving the largest increase in that metric. Three other markets reported RevPAR increases of more than 50 percent: Houston, Texas (+64.5 percent to US$67.86); Chicago, Illinois (+59.1 percent to US$64.06); and Denver (+53.4 percent to US$54.34). Norfolk-Virginia fell 11.4% in RevPAR to US$39.91, reporting the largest decrease in that metric.