HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during the week of 27 March-2 April 2011, according to data from STR.
In year-over-year comparisons, occupancy was up 12.2 percent to 60.8 percent. Average daily rate increased 5.3 percent to US$100.18, and revenue per available room finished the week up 18.1 percent to US$60.91. This week’s performance was helped by the softer year-over-year comparisons because of Easter, which fell on 4 April last year.
Among the Top 25 Markets, Denver, Colorado, achieved the largest occupancy increase, rising 35.3 percent to 59.3 percent, followed by Houston, Texas (+32.9 percent to 65.2 percent), and Atlanta, Georgia (+32.6 percent to 67.7 percent). New York, New York, fell 9.9 percent in occupancy to 78.1 percent, reporting the largest decrease in that metric, followed by Orlando, Florida (-4.6 percent to 74.5 percent).
New Orleans, Louisiana, rose 45.7 percent in ADR to US$137.60, posting the largest increase in that metric. Norfolk-Virginia Beach, Virginia, ended the week with the only double-digit ADR decrease, falling 11.1 percent to US$75.88.
New Orleans jumped 86.4 percent in RevPAR to US$98.23, achieving the largest increase in that metric. Five other markets reported RevPAR increases of more than 45 percent: Houston (+64.5 percent to US$67.86); Chicago, Illinois (+59.1 percent to US$64.06); Denver (+53.4 percent to US$54.34); Atlanta, Georgia (+47.3 percent to US$57.90); and Nashville, Tennessee (+45.1 percent to US$61.60). Norfolk-Virginia fell 11.4 percent in RevPAR to US$39.91, reporting the largest decrease in that metric.
View U.S. hotel review for week ending 2 April.
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