LONDON—STR Global, the leading provider of market data to the world’s hotel industry, and HSMAI Europe, a hospitality and travel industry organization, have signed an agreement to work more closely together and support HSMAI Europe and its members.
“We are delighted to partner with HSMAI Europe and provide our hotel market data and knowledge to HSMAI and its members”, commented Elizabeth Randall, managing director of STR Global, “I am personally excited to join the European advisor board of HSMAI Europe and help shape the future of the organisation”.
“We have selected STR Global as our preeminent benchmarking supplier, as STR Global is the leading provider in Europe and worldwide”, commented Ingunn Hofseth, president of HSMAI Europe, “we are looking forward to working together on various events and publications and bringing the benefits of the partnership to our members”.
The partnership agreement includes HSMAI Europe, STR Global and its sister firm HotelNewsNow.com, the vital source of information for hotel decision makers and a division of STR. HSMAI Europe will also be present at the inaugural Hotel Data Conference Europe, which will be held 6 September 2011 in London.
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Rachael Spann Urie
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