HENDERSONVILLE, Tennessee—The upper-upscale segment achieved the largest increases in all three key performance metrics during the week of 3-9 April 2011, according to data from STR.
The segment’s occupancy rose 9.2% to 74.8%, average daily rate increased 7.4% to US$150.33, and revenue per available room was up 17.4% to US$112.39.
Overall, the U.S. hotel industry’s occupancy was up 4.8% to 62.0, ADR increased 4.7% to US$101.22, and RevPAR finished the week up 9.8% to US$62.80.
None of the chain-scale segments reported an occupancy decrease for the week. The midscale segment posted the only ADR decrease with a statistically insignificant drop of 0.3%.
Two segments, other than the upper-upscale segment, posted double-digit RevPAR increases. The luxury segment rose 13.3% to US$189.64, and the upscale segment increased 10.9% to US$81.28.
Among the top 25 markets, four markets experienced occupancy increases of more than 20%: New Orleans, Louisiana (+29.1% to 83.6%); Nashville, Tennessee (+24.0% to 67.4%); Houston, Texas (+23.2% to 67.5%); and Minneapolis-St. Paul, Minnesota-Wisconsin (+20.1% to 67.7%). New York, New York, fell 3.6% to 80.4%, reporting the largest occupancy decrease.
New Orleans jumped 34.1% in ADR to US$158.76, reporting the largest increase in that metric. Norfolk-Virginia Beach, Virginia, fell 5.5% to US$79.07, reporting the only ADR decrease.
Three markets achieved RevPAR increases of more than 40 percent: New Orleans (+73.1% to US$132.68); Houston (+45.4% to US$70.01); and Nashville (+43.2% to US$65.39). Norfolk-Virginia Beach reported the only RevPAR decrease, falling 8.7% to US$41.24.