LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for March 2011, according to data compiled by STR and STR Global.
In the first quarter of 2011, the Americas region experienced a 5.5-percent increase in occupancy to 55.3 percent, a 3.1-percent rise in ADR to US$102.60, and an 8.8-percent jump in RevPAR to US$56.74.
The Americas region ended February with a 5.8-percent increase in occupancy to 61.6 percent, average daily rate was up 3.9 percent to US$104.90, and revenue per available room rose 9.9 percent for the month to US$64.62.
Among the key markets in the region, Santiago, Chile, experienced the largest occupancy increase, rising 73.9 percent to 84.6 percent, followed by Mexico City, Mexico, with a 14.0-percent increase to 67.0 percent. Sao Paulo, Brazil, fell 7.5 percent in occupancy to 66.6 percent, reporting the largest decrease in that metric, followed by New York, New York, with a 4.1-percent decrease to 78.2 percent.
Rio de Janeiro, Brazil, reported the largest ADR increase, rising 40.9 percent to US$251.53, followed by Sao Paulo with a 26.3-percent increase to US$141.16. Vancouver, Canada, posted the only ADR decrease, falling 1.8 percent to US$130.43.
Santiago (+79.5 percent to US$143.61) and Rio de Janeiro (+44.3 percent to US$197.37) achieved the largest RevPAR increases for the month. Vancouver fell 0.6 percent in RevPAR to US$79.81, reporting the only decrease among the region’s key markets.
Performances of key countries in March (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Brazil
|
67.6%
|
-4.5%
|
BRL247.53
|
+20.9%
|
BRL167.35
|
+15.4%
|
|
Canada
|
58.1%
|
+2.9%
|
CAD124.02
|
+0.4%
|
CAD72.10
|
+3.3%
|
|
Mexico
|
62.8%
|
+2.2%
|
MXN1388.09
|
-2.8%
|
MXN871.22
|
-0.6%
|
|
United States
|
61.4%
|
+6.1%
|
USD101.72
|
+3.8%
|
USD62.47
|
+10.1%
|
*percentages are increases/decreases for March 2011 vs. March 2010
View Global Hotel Review for March.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305
