HENDERSONVILLE, Tennessee—The U.S. hotel industry reported decreases in two of the three key performance metrics during the week of 17-23 April 2011, according to data from STR. Easter, a historically low travel weekend for hotels, was on 24 April.
Overall, the U.S. hotel industry’s occupancy fell 3.7% to 58.3%, average daily rate ended the week virtually flat with a 0.8% increase to US$99.02, and revenue per available room decreased 2.9% to US$57.74.
“Last week’s performance was strongly affected by the Easter to non-Easter comparables,” said Steve Hood, senior VP at STR. “Occupancy, which has recently been in the positive 6% range, was negative last week (-3.7%). This was almost identical to the occupancy percent change last year (-3.6%) during Easter week. The ADR percent change, which has been in the 4% range, was down from prior weeks but still remained positive (0.8%), compared to last year when it dipped from the negative 2% range to -4.4%.Group business numbers were way down last week, but Miami-Hialeah, Florida, and Norfolk-Virginia Beach, Virginia, were both up due to holiday travelers.”
Among the chain-scale segments, the economy segment was the only one to experience an occupancy increase, rising 1.6% to 52.2%. The upper-upscale segment fell 11.9% to 65.9%, reporting the largest decrease in that metric.
The luxury segment posted the largest ADR increase, rising 6.4% to US$257.25, followed by the independent segment with a 4.6% increase to US$95.78.
The luxury segment ended the week with a 4.5% increase in RevPAR to US$180.87, reporting the largest increase in that metric, followed by the independent segment with a 3.3% increase to US$53.75. The upper-upscale segment fell 14.9% in RevPAR to US$93.10, posting the largest and only double-digit decrease in that metric.
Among the top 25 markets, Norfolk-Virginia Beach, Virginia, achieved the largest occupancy increase, rising 32.1% to 68.4%.Three markets posted occupancy decreases of 15 percent or more: New Orleans, Louisiana (-21.3 percent to 64.3 percent); Philadelphia, Pennsylvania-New Jersey (-16.3 percent to 63.0 percent); and Washington, D.C. (-15.0 percent to 69.7 percent).
Miami-Hialeah jumped 29.3% in ADR to US$187.54, reporting the largest increase in that metric. New Orleans reported the largest ADR decrease, falling 29.5% to US$104.00.
Three markets experienced RevPAR increases of more 20%: Miami-Hialeah (+43.7% to US$150.17); Norfolk-Virginia Beach, Virginia (+41.9% to US$59.65); and New York, New York (+21.3% to US$227.60). New Orleans fell 44.5% in RevPAR to US$66.86, reporting the largest decrease in that metric.