HENDERSONVILLE, Tennessee—The luxury segment achieved the largest occupancy increase, rising 5.7% to 73.1%, during the week of 8-14 May 2011, according to data from STR.
In the previous week, 1-7 May 2011, the luxury segment fell behind the upper-midscale and economy segments.
Overall, the U.S. hotel industry’s occupancy rose 4.5% to 62.8%, average daily rate increased 3.7% to US$101.14, and revenue per available room finished the week up 8.4% to US$63.50.
Among the chain-scale segments, the luxury segment reported the largest ADR increase, rising 5.5% to US$251.19, followed by the upper-upscale segment with a 5.2% increase to US$152.17. The midscale segment was the only one to report a slight ADR decrease, falling 0.3% to US$72.92.
The luxury segment experienced the largest RevPAR increase, rising 11.4% to US$183.54, followed by the upper-midscale segment (+8.8% to US$61.88); the upper-upscale segment (+8.3% to US$111.63); and the upscale segment (+8.3% to US$82.60).
Among the top 25 markets, three achieved double-digit occupancy increases: Dallas, Texas (+16.8% to 64.7%); New Orleans, Louisiana (+15.2% to 76.2%); and Tampa-St. Petersburg, Florida (+11.1% to 58.6%). Nashville, Tennessee, was the only top market to experience a double-digit occupancy decrease, falling 11.8% to 63.5%.
San Francisco/San Mateo, California, rose 18.8% in ADR to US$158.71, reporting the largest increase in that metric. Boston, Massachusetts (-2.8% to US$150.73) reported the largest ADR decrease for the week.
Four markets experienced RevPAR increases of more than 25%: New Orleans (+29.3% to US$104.44); San Francisco/San Mateo (27.9% to US$133.66); Chicago (+26.9% to US$95.05); and Dallas (+26.8% to US$58.61). Boston reported the largest RevPAR decrease, falling 11.3% to US$110.99.