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Chain scales post weekly increases

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16 June 2011
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—All seven chain-scale segment achieved increases in the three key performance measurements during the week of 5-11 June, according to data from STR.

Overall, United States hotel industry occupancy rose 3.0% to 67.7%, average daily rate increased 3.5% to US$102.09, and revenue per available room finished the week up 6.6% to US$69.09.

Among the chain-scale segments, the luxury segment reported the largest increases in all three key performance metrics. The segment’s occupancy rose 5.2% to 74.3%, ADR was up 7.0% to US$251.09, and RevPAR increased 12.5% to US$186.56.

Among the top 25 markets, three markets achieved double-digit occupancy increases: Detroit, Michigan (+19.8% to 71.1%); Dallas, Texas (+13.5% to 66.7%); and Atlanta, Georgia (+11.2% to 62.4%). New Orleans, Louisiana, fell 6.1% in occupancy to 70.4%, reporting the largest decrease in that metric.

San Francisco/San Mateo, California, rose 15.4% in ADR to US$150.95, posting the largest increase in that metric, followed by Los Angeles-Long Beach, California (+12.4% to US$131.22), and New York, New York (+12.1% to US$273.70). Miami-Hialeah, Florida, experienced the largest ADR decrease, falling 3.8% to US$125.39.

Four markets achieved RevPAR increases of more than 15%: Detroit (+26.6% to US$56.97); San Francisco/San Mateo (+21.4% to US$130.93); Los Angeles/Long Beach (+20.2% to US$104.41); and Dallas, Texas (+16.6% to US$55.93). Miami-Hialeah (-3.5% to US$88.06); New Orleans (-2.0% to US$83.66) and Washington, D.C. (-1.0% to US$117.93), were the only top markets to report RevPAR decreases

Source: STR

Source: STR

Source: STR

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