HENDERSONVILLE, Tennessee—Orlando, Florida, experienced the largest decreases in all three key performance metrics during the week of 19-25 June 2011, according to data from STR.
The market’s occupancy fell 5.7% to 71.2%, its average daily rate decreased 4.7% to US$88.77, and its revenue per available room dropped 10.1% to US$63.24.
Last year, the Wizarding World of Harry Potter opened on 18 June 2010 at Universal Orlando. The market also hosted the HITEC conference on 21-24 June 2010.
Overall, the U.S. hotel industry’s occupancy rose 2.8% to 71.6%, ADR increased 3.3% to US$102.33, and RevPAR finished the week up 6.2% to US$73.30.
Dallas, Texas, led the top 25 markets in occupancy increases, rising 11.5% to 70.8%. Three other markets experienced occupancy increases of 10% or more: Nashville, Tennessee (+11.3% to 71%); Miami-Hialeah, Florida (+10.4% to 73.8%); and Tampa-St. Petersburg, Florida (+10% to 63.1%).
Four markets ended the week with ADR increases of more than 10%: San Francisco/San Mateo, California (+16.9% to US$153.55); Nashville (+11.9% to US$92.14); Oahu Island, Hawaii (+11% US$167.66); and New Orleans, Louisiana (+10.5% to US$117.17).
Nashville jumped 24.5% in RevPAR to US$65.44, reporting the largest increase in that metric. Four other markets achieved RevPAR increases of more than 15%: San Francisco/San Mateo (+22.9% to US$138.19); Minneapolis-St. Paul, Minnesota-Wisconsin (+19.6% to US$83.00); St. Louis, Missouri-Illinois (+16.8% to US$68.37); and Miami-Hialeah (+15.4% to US$92.05).
Among the chain-scale segments, the upper-midscale segment rose 3.7% in occupancy to 74.6%, reporting the largest increase in that metric, followed by the upscale segment with a 3.6% increase to 80.3%.
The luxury segment achieved the only ADR increase of more than 5%, rising 6.1% to US$241.36. The midscale segment ended the week virtually flat with a 0.9% decrease in ADR to US$77.30, reporting the only decrease in that metric.
The luxury segment jumped 9.6% in RevPAR to US$185.19, reporting the largest increase in that metric, followed by the upper-midscale segment (+7.2% to US$73.05) and the upscale segment (+6.8% to US$90.94).