HENDERSONVILLE, Tennessee—Los Angeles-Long Beach, California, reported the largest increases in average daily rate and revenue per available room during the week of 3-9 July 2011, according to STR.
The market’s ADR was up 11.2% to US$124.45 and its RevPAR jumped 22.5% to US$91.46. Los Angeles’ occupancy also increased, from 10.1% to 73.5%.
Overall, the U.S. hotel industry’s occupancy rose 2% to 63.8%, ADR increased 3.4% to US$98.40, and RevPAR finished the week up 5.4% to US$62.74.
Anaheim-Santa Ana, California, reported the largest occupancy increase, rising 12.1% to 82.2%, followed by Miami-Hialeah, Florida, with an 11.1% increase to 69.6%. New Orleans, Louisiana, fell 15.5% in occupancy to 57.5%, reporting the only double-digit decrease in that metric.
Atlanta, Georgia, reported the largest ADR decrease, falling 2.9% to US$72.85, followed by Washington, D.C., with a 2.2% decrease to US$117.17.
Two markets, excluding Los Angeles-Long Beach, reported RevPAR increases of more than 20 percent: Miami-Hialeah (+20.9% to US$90.08) and Anaheim-Santa Ana (+20.2%to US$98.61). New Orleans fell 17% in RevPAR to US$63.39, reporting the largest decrease in that metric.
Among the chain-scale segments, the luxury segment reported the largest increases in all three key performance metrics. The segment’s occupancy rose 6.1% to 65.1%, its ADR was up 7.2% to US$236.58, and its RevPAR increased 13.8% to US$154.06.
The midscale segment reported the only decreases in ADR (-1.1% to US$78.19) and RevPAR (-0.4% to US$47.39).