HENDERSONVILLE, Tennessee—Phoenix, Arizona, achieved the largest occupancy and revenue-per-available-room increases during the week of 10-16 July 2011, according to data from STR.
The market’s occupancy rose 17% to 53.3%, and its RevPAR was up 32.4% to US$44.23. Average daily rate in Phoenix increased 13.1% to US$82.95.
Overall, the U.S. hotel industry’s occupancy rose 1.8% to 72.2%, ADR increased 3.4% to US$102.83, and RevPAR finished the week up 5.2% to US$74.24.
Among the top 25 markets, three markets, excluding Phoenix, reported occupancy increases of more than 10%: Miami-Hialeah, Florida (+10.9 % to 77.0%); Tampa-St. Petersburg, Florida (+10.9% to 63.3%); and Los Angeles-Long Beach, California (+10.6% to 88.2%). New Orleans, Louisiana, fell 18.9% in occupancy to 60.8%, posting the largest decrease in that metric, followed by St. Louis, Missouri-Illinois (-8.4% to 69.3%).
Two markets experienced ADR increases of more than 15%: San Francisco/San Mateo, California (+17.8% to US$171.79), and Los Angeles-Long Beach (+15.5% to US$139.67). New Orleans fell 2.8% to US$96.76, reporting the largest decrease in that metric.
New Orleans also reported the largest RevPAR decrease, falling 21.1% to US$58.79.
Among the chain-scale segments, the upper-midscale segment rose 3.1% in occupancy to 75%, reporting the largest increase in that metric.
The luxury segment reported the largest increases in both ADR (+7.8% to US$242.62) and RevPAR (+10.3% to US$185.44) increases for the week.
The midscale segment reported the only ADR decrease, falling 1.4% to US$78.08. The segment ended the week virtually flat in RevPAR, down 0.4% to US$52.73.