LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for June 2011, according to data compiled by STR and STR Global.
The Americas region ended June with a 4.0-percent increase in occupancy to 67.4 percent, average daily rate was up 3.8 percent to US$104.44, and revenue per available room rose 8.0 percent for the month to US$70.42.
Among the region’s key markets, Santiago, Chile, reported the largest occupancy increase, rising 27.7 percent to 70.3 percent, followed by Rio de Janeiro, Brazil (+18.0 percent to 68.6 percent); Miami, Florida (+11.0 percent to 70.9 percent); and Mexico City, Mexico (+10.5 percent to 65.4 percent). Buenos Aires, Argentina, reported the largest occupancy decrease, falling 7.4 percent to 60.0 percent.
Sao Paulo, Brazil (+34.6 percent to US$145.89), and Rio de Janeiro (+18.7 percent to US$193.71), achieved the largest ADR increases for the month.
Four markets posted RevPAR increases of more than 20 percent: Sao Paulo (+46.9 percent to US$104.22); Santiago (+40.8 percent to US$104.08); Rio de Janeiro (+40.1 percent to US$132.96); and San Francisco, California (+20.5 percent to US$127.31).
Toronto, Canada, experienced the largest decreases in ADR and RevPAR. The market’s ADR dropped 4.9 percent to US$144.36, and RevPAR decreased 9.5 percent to US$109.44.
Performances of key countries in June (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Brazil
|
69.0%
|
+8.4%
|
BRL222.67
|
+15.3%
|
BRL153.55
|
+25.1%
|
|
Canada
|
69.6%
|
-0.2%
|
CAD135.16
|
-2.3%
|
CAD94.06
|
-2.5%
|
|
Mexico
|
56.9%
|
+5.0%
|
MXN1152.14
|
-2.2%
|
MXN655.39
|
+2.7%
|
|
United States
|
67.6%
|
+4.2%
|
USD101.95
|
+3.5%
|
USD68.90
|
+7.8%
|
*percentages are increases/decreases for June 2011 vs. June 2010
View Global Hotel Review for June.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
