LONDON—The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for June 2011, according to data compiled by STR Global.
Year-over-year, June 2011 figures for Europe (U.S. dollars, euros and British pounds):
| |
Europe
|
% change
|
|
Occupancy
|
74.0%
|
+3.9%
|
|
ADR (U.S. dollars)
|
$151.72
|
+19.9%
|
|
ADR (euros)
|
€105.43
|
+1.7%
|
|
ADR (British pounds)
|
£94.72
|
+12.7%
|
|
RevPAR (U.S. dollars)
|
$112.31
|
+24.5%
|
|
RevPAR (euros)
|
€78.04
|
+5.6%
|
|
RevPAR (British pounds)
|
£70.11
|
+17.2%
|
Source: STR Global
“Europe continued with its solid performance for the first six months of this year”, said Elizabeth Randall, managing director at STR Global. “Across the region we saw equal increases in occupancy and ADR, resulting in a 9-percent RevPAR increase. Despite the reoccurring uncertainties in the wider economic environment, European hoteliers benefitted from the continued improvement in business, MICE and leisure demand”.
Highlights from key market performers for June 2011 include (year-over-year comparisons, all currency in euros):
• Venice, Italy (+20.5 percent to 81.1 percent), and Lisbon, Portugal (+20.0 percent to 77.7 percent), reported the largest occupancy increases.
• Malmo, Sweden, reported the largest occupancy decrease, falling 10.1 percent to 58.6 percent.
• Five markets experienced ADR increases of more than 15 percent: Venice (+36.2 percent to EUR392.74); Paris, France (+22.9 percent to EUR288.39); Prague, Czech Republic (+18.3 percent to EUR90.15); Düsseldorf, Germany (+18.1 percent to EUR107.27); and Amsterdam, Netherlands (+16.0 percent to EUR152.27).
• Glasgow, Scotland, reported the largest ADR decrease, falling 16.0 percent to EUR69.59, followed by Oslo, Norway, with a 13.4-percent decrease to EUR113.84.
• Venice jumped 64.0 percent in RevPAR to EUR318.44, reporting the largest increase in that metric. Three other markets reported RevPAR increases of more than 30 percent: Prague (+39.8 percent to EUR70.76); Lisbon (+33.3 percent to EUR73.34); and Milan, Italy (+32.2 percent to EUR97.72).
• Oslo fell 21.9 percent in RevPAR to EUR80.22, reporting the largest decrease in that metric, followed by Glasgow with an 18.9-percent decrease to EUR56.07.
Performances of key countries in June (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Germany
|
68.7%
|
-0.7%
|
EUR89.37
|
-2.2%
|
EUR61.36
|
-2.9%
|
|
Italy
|
68.7%
|
+11.5%
|
EUR144.00
|
+4.6%
|
EUR98.86
|
+16.6%
|
|
Russia
|
69.3%
|
+3.2%
|
RUB6,169.76
|
+6.0%
|
RUB4,273.40
|
+9.3%
|
|
Spain
|
71.5%
|
+5.9%
|
EUR80.56
|
-0.2%
|
EUR57.60
|
+5.7%
|
|
United Kingdom
|
81.6%
|
+4.1%
|
GBP85.56
|
+6.8%
|
GBP69.85
|
+11.2%
|
*percentages are increases/decreases for June 2011 vs. June 2010
View Global Hotel Review for June.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
