HENDERSONVILLE, Tennessee—Denver, Colorado, achieved the largest increases in average daily rate and revenue per available room during the week of 17-23 July 2011, according to data from STR.
The market’s ADR rose 17.2% to US$116.74 and its RevPAR increased 32% to US$107.13. Denver’s occupancy was up 12.7% to 91.8%.
Overall, the U.S. hotel industry’s occupancy rose 2.2% to 73.4% its ADR increased 3.7% to US$103.71, and RevPAR finished the week up 6% to US$76.11.
Among the top 25 markets, Tampa-St. Petersburg, Florida, experienced the largest occupancy increase, rising 21.5% to 66.1%. New Orleans, Louisiana, dropped 18% in occupancy to 62.9%, reporting the largest decrease in that metric.
Two markets, excluding Denver, reported double-digit ADR increases: San Francisco/San Mateo, California (+16.8% to US$157.48); and Nashville, Tennessee (+12.8% to US$93.51). Atlanta, Georgia, posted the largest ADR decrease, falling 6.5% to US$83.60.
Three top markets, other than Denver, reported RevPAR increases of more than 20%: Tampa-St. Petersburg (+28.6% to US$59.27); Nashville (+26.1% to US$70.32); and San Francisco/San Mateo (+24.6% to US$147.18). New Orleans (-18.5% to US$60.92) and Atlanta (-11.9% to US$55.92) reported the largest RevPAR decreases for the week.
Among the chain-scale segments, the upper-midscale segment posted the largest occupancy increase, rising 3.5% to 76.1%, followed by the upscale segment with a 2.7% increase to 81.1%.
The midscale segment was the only one to report a decrease in any of the three key performance metrics, falling 1.2% in ADR US$79.03.
The luxury segment achieved the largest increases in ADR (+7.3% to US$242.66) and RevPAR (+9.5% to US$188.14) for the week.