HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced increases in all three key performance metrics during the week of 17-23 July 2011, according to data from STR.
In year-over-year comparisons for the week, occupancy rose 2.2 percent to 73.4 percent, average daily rate increased 3.7 percent to US$103.71, and revenue per available room finished the week up 6.0 percent to US$76.11.
Among the Top 25 Markets, Tampa-St. Petersburg, Florida, experienced the largest occupancy increase, rising 21.5 percent to 66.1 percent, followed by Denver, Colorado (+12.7 percent to 91.8 percent), and Phoenix, Arizona (+12.6 percent to 52.6 percent). New Orleans, Louisiana, dropped 18.0 percent in occupancy to 62.9 percent, reporting the largest decrease in that metric.
Three markets reported double-digit ADR increases: Denver (+17.2 percent to US$116.74); San Francisco/San Mateo, California (+16.8 percent to US$157.48); and Nashville, Tennessee (+12.8 percent to US$93.51). Atlanta, Georgia, posted the largest ADR decrease, falling 6.5 percent to US$83.60.
Denver jumped 32.0 percent in RevPAR to US$107.13, achieving the largest increase in that metric. Three other top markets reported RevPAR increases of more than 20 percent: Tampa-St. Petersburg (+28.6 percent to US$59.27); Nashville (+26.1 percent to US$70.32); and San Francisco/San Mateo (+24.6 percent to US$147.18). New Orleans (-18.5 percent to US$60.92) and Atlanta (-11.9 percent to US$55.92) reported the largest RevPAR decreases for the week.
View U.S. hotel review for week ending 23 July.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering the United State, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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