HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced increases in all three key performance metrics during the week of 24-30 July 2011, according to data from STR.
In year-over-year comparisons for the week, occupancy rose 2.5 percent to 72.8 percent, average daily rate increased 4.1 percent to US$103.59, and revenue per available room finished the week up 6.7 percent to US$75.42.
Among the Top 25 Markets, Detroit, Michigan, reported the largest occupancy increase, rising 16.3 percent to 72.1 percent, followed by Atlanta, Georgia (+14.6 percent to 69.0 percent), and Dallas, Texas (+13.5 percent to 65.8 percent). New Orleans, Louisiana, fell 13.9 percent in occupancy to 58.8 percent, reporting the largest decrease in that metric.
Four markets experienced ADR increases of more than 10 percent: San Francisco/San Mateo, California (+18.4 percent to US$160.14); Atlanta (+11.2 percent to US$88.63); Nashville, Tennessee (+10.3 percent to US$92.55); and Miami-Hialeah (+10.2 percent to US$129.27). New Orleans fell 1.7 percent in ADR to US$94.54, reporting the only decrease in that metric.
Atlanta jumped 27.4 percent in RevPAR to US$61.13, achieving the largest increase in that metric, followed by Detroit with a 26.6-percent increase to US$57.78. New Orleans reported the largest RevPAR decrease, falling 15.4 percent to US$55.59.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering the United State, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
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