HENDERSONVILLE, Tennessee—The midscale segment was the only one in the U.S. hotel industry to report decreases in all three key performance metrics during the week of 31 July - 6 August 2011, according to data from STR.
The segment’s occupancy ended the week virtually flat with a 0.1% decrease to 66.4%, its average daily rate fell 1.6% to US$78.88, and its revenue per available room dropped 1.7% to US$52.35.
Overall, the U.S. hotel industry’s occupancy rose 1.4% to 71.2%, ADR increased 3.3% to US$102.52, and RevPAR finished the week up 4.8% to US$72.99.
Among the chain-scale segments, the upper-midscale and upscale segments reported the largest occupancy increases, rising 2.5% to 72.5% and 76.8%, respectively. The luxury segment ended the week with a 2.4% increase to 74.1%.
The luxury segment reported the largest increases in ADR (+5.8% to US$241.57) and RevPAR (+8.4% to US$178.90) for the week.
Among the top 25 markets, Miami-Hialeah, Florida, achieved the largest occupancy increase, rising 16.1% to 79%. Norfolk-Virginia Beach, Virginia, reported the only double-digit occupancy decrease, falling 15.7% to 74.2%.
Nashville, Tennessee, rose 13.7% in ADR to US$91.29, followed by Miami-Hialeah, which posted a 12.1% increase to US$129.85. Atlanta, Georgia, posted the largest ADR decrease, falling 3.4% to US$76.66.
Miami-Hialeah jumped 30.2 percent in RevPAR to US$102.61, reporting the largest increase in that metric. It was followed by Phoenix, Arizona (+21.9% to US$41.28) and Minneapolis-St. Paul, Minnesota-Wisconsin (+20.4% to US$78.96). Norfolk-Virginia Beach (-14% to US$82.40) and Atlanta (-11.1% to US$43.09), reported the largest RevPAR decreases for the week.