HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced increases in all three key performance metrics during the week 31 July - 6 August 2011, according to data from STR.
In year-over-year comparisons for the week, occupancy rose 1.4 percent to 71.2 percent, average daily rate increased 3.3 percent to US$102.52, and revenue per available room finished the week up 4.8 percent to US$72.99.
Among the Top 25 Markets, Miami-Hialeah, Florida, achieved the largest occupancy increase, rising 16.1 percent to 79.0 percent, followed by Phoenix, Arizona (+14.6 percent to 53.1 percent), and Dallas, Texas (+11.5 percent to 61.1 percent). Norfolk-Virginia Beach, Virginia, reported the only double-digit occupancy decrease, falling 15.7 percent to 74.2 percent, followed by Atlanta, Georgia, with an 8.0-percent decrease to 56.2 percent.
Nashville, Tennessee, rose 13.7 percent in ADR to US$91.29, followed by Miami-Hialeah, with a 12.1-percent increase to US$129.85. Atlanta posted the largest ADR decrease, falling 3.4 percent to US$76.66.
Miami-Hialeah jumped 30.2 percent in RevPAR to US$102.61, reporting the largest increase in that metric. Five other markets reported RevPAR increases of 15 percent or more: Phoenix (+21.9 percent to US$41.28); Minneapolis-St. Paul, Minnesota-Wisconsin (+20.4 percent to US$78.96); Nashville (+19.9 percent to US$58.48); Boston, Massachusetts (+17.8 percent to US$132.73); and Dallas, Texas (+15.0 percent to US$49.02). Norfolk-Virginia Beach (-14.0 percent to US$82.40) and Atlanta (-11.1 percent to US$43.09), reported the largest RevPAR decreases for the week.
View U.S. hotel review for week ending 6 August.
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering the United State, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com).
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