HENDERSONVILLE, Tennessee—Nashville, Tennessee, achieved the largest occupancy and revenue per available room increases among the top 25 markets during the week of 7-13 August 2011, according to data from STR.
The market’s occupancy rose 14.6% to 65.3%, RevPAR increased 30.0% to US$59.89, and average daily rate was up 13.4% to US$91.77.
Overall, the U.S. hotel industry’s occupancy rose 1.3% to 69.1%, ADR increased 3.4% to US$102.50, and RevPAR finished the week up 4.8% to US$70.86.
Among the top 25 markets, New Orleans, Louisiana, fell 9.8% in occupancy to 54.3%, reporting the largest decrease in that metric, followed by Anaheim-Santa Ana, California, with a 6.2% decrease to 81.9%.
San Francisco/San Mateo led the ADR increases, rising 13.8% to US$159.06. Houston, Texas, reported the largest ADR decrease, falling 2.8% to US$86.58, followed by Dallas, Texas, with a 1.5% decrease to US$78.99.
Two markets, besides Nashville, reported RevPAR increases of more than 15%: Miami-Hialeah, Florida (+20.1% to US$102.20), and San Francisco/San Mateo, California (+15.9% to US$148.92). New Orleans fell 6.4% in RevPAR to US$49.59, reporting the largest decrease in that metric.
Among the chain-scale segments, the luxury segment reported the largest increases in all three key performance metrics. The segment’s occupancy rose 4.4% to 74.2%, ADR was up 4.9% to US$239.03, and RevPAR increased 9.5% to US$177.27.
Two segments ended the week virtually flat in occupancy: the economy segment (-0.7% to 62.1%) and the midscale segment (-0.3% to 63.9%).
The midscale segment was the only one to report decreases in both ADR (-2.3% to US$78.47) and RevPAR (-2.7% to US$50.15).