HENDERSONVILLE, Tennessee—In July, the U.S. hotel industry reported the largest number of rooms sold during a month, reporting a 3.6% increase over July 2010, according to data from STR.
In July, the industry sold more than 105 million roomnights. This is only the second time the industry has sold more than 100 million roomnights in any given month, the last time being July 2010.
Overall the U.S. hotel industry’s July occupancy increased 2.9% to 69.9%, average daily rate ended the month up 3.9% to US$103.09, and revenue per available room rose 6.9% to US$72.07.
Among the chain-scale segments, the luxury segment reported the largest increases in all three key performance metrics. The segment’s occupancy rose 3.5% to 74.2%, ADR was up 7.4% to US$245.89, and RevPAR increased 11.1% to US$182.52.
The midscale segment reported the only decrease, ending the month virtually flat in ADR with a 0.9% decrease to US$78.62.
Among the top 25 markets, Tampa-St. Petersburg, Florida, reported the largest occupancy increase for July, rising 13.5% to 61.5 percent.
New Orleans, Louisiana, was the only market to report decreases in all three key performance metrics. Its occupancy fell 15.6% to 61.3%, ADR dropped 1.7% to US$105.45, and RevPAR decreased 17.0% to US$64.67.
San Francisco/San Mateo, California (+17.7% to US$157.62), and Miami-Hialeah (+10.6% to US$129.58), achieved the largest ADR increases for the week.
Five top markets experienced RevPAR increases of more than 15 percent: Miami-Hialeah (+23.2% to US$98.26); San Francisco/San Mateo (+22.1% to US$138.55); Los Angeles-Long Beach, California (+19.3% to US$108.66); Phoenix (+18.9% to US$37.59); and Tampa-St. Petersburg (+18.5% to US$55.28).
Source: STR
