LONDON—Hotels in the Asia/Pacific region experienced mostly positive results in the three key performance metrics during July 2011 when reported in U.S. dollars, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy rose 1.4 percent to 69.3 percent, average daily rate increased 13.9 percent to US$139.80, and revenue per available room jumped 15.4 percent to US$96.94.
“Occupancy across the Asia/Pacific region picked up again for July, reporting the highest monthly occupancy of the year so far”, said Elizabeth Randall, managing director of STR Global. “The highest increases were reported by the Thai markets of Bangkok and Phuket, which are still recovering from the political turmoil of last year”.
Highlights from key market performers for July 2011 in local currency (year-over-year comparisons):
• Phuket, Thailand, rose 30.1 percent in occupancy to 71.0 percent, reporting the largest increase in that metric, followed by Bangkok, Thailand, with a 29.8-percent increase to 67.9 percent.
• Two key markets posted double-digit occupancy decreases: Shanghai, China (-19.2 percent to 61.0 percent), and New Delhi, India (-13.1 percent to 56.2 percent).
• Hong Kong (+26.4 percent to HKD1,714.70) and Jakarta, Indonesia (+16.9 percent to IDR799,573.67), experienced the largest ADR increases for the month.
• Shanghai fell 11.1 percent in ADR to CNY729.24, reporting the largest decrease in that metric, followed by Tokyo, Japan, with a 9.2-percent decrease to JPY13,067.26.
• Three key markets achieved RevPAR increases of more than 30 percent: Bangkok (+38.8 percent to THB1,989.11); Phuket (+37.7 percent to THB2,035.58); and Hong Kong (+31.9 percent to HKD1,465.44).
• Shanghai reported the largest RevPAR decrease, falling 28.2 percent to CNY445.07.
Performances of key countries in July 2011 (all monetary units in local currency):
*percentages are increases/decreases for July 2011 vs. July 2010
Highlights from key market performers for July 2011 in U.S. dollars (year-over-year comparisons):
• Brisbane, Australia, reported the largest ADR increase, rising 37.2 percent to US$207.80, followed by Sydney, Australia, with a 27.8-percent increase to US$190.79.
• None of the region’s key markets reported ADR decreases.
• Three markets achieved RevPAR increases of more than 40 percent: Bangkok (+48.5 percent to US$65.69); Phuket (+47.4 percent to US$67.23); and Brisbane (+41.8 percent to US$180.33).
• Two markets experienced double-digit RevPAR decreases: Shanghai (-24.5 percent to US$68.93) and New Delhi (-11.6 percent to US$85.77).
View Global hotel review for July 2011.
Media contacts
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
