LONDON—The Middle East/Africa region reported decreases in all three key performance metrics during July 2011 when reported in U.S. dollars, according to data compiled by STR Global.
The region ended the month with a 1.2-percent decrease in occupancy to 60.0 percent, a 1.0-percent fall in average daily rate to US$139.89, and a 2.2-percent decline in revenue per available room to US$83.98.
“The FIFA World Cup, which attracted extra demand and room supply during June/July 2010 across South Africa, made from a tough comparable this month throughout the country”, said Elizabeth Randall, managing director of STR Global. “Meanwhile, the consequences of the Arab Spring continue to impact the results for Northern Africa. Dubai and Jeddah, on the other hand, continue to improve on last year’s performance, both reporting double-digit RevPAR growth”.
Highlights among the region’s key markets for July include (year-over-year comparisons, all currency in U.S. dollars):
• Three markets reported double-digit occupancy increases: Dubai, United Arab Emirates (+17.6 percent to 77.9 percent); Jeddah, Saudi Arabia (+16.1 percent to 78.3 percent); and Abu Dhabi, UAE (+14.5 percent to 59.3 percent).
• Cairo, Egypt (-36.7 percent to 40.9 percent), and Sandton, South Africa, and the surrounding areas (-17.2 percent to 55.9 percent) posted the largest occupancy decreases for the month.
• Dubai rose 4.5 percent in ADR to US$162.18, reporting the largest increase in that metric, followed by Jeddah with a 4.0-percent increase to US$210.62.
• Two markets reported ADR decreases of more than 35 percent: Cape Town (-39.2 percent to US$117.74) and Sandton and the surrounding areas (-39.0 percent to US$138.52).
• Dubai jumped 22.8 percent in RevPAR to US$126.41, achieving the largest increase in that metric, followed by Jeddah (+20.8 percent to US$164.95).
• Sandton and the surrounding areas fell 49.5 percent in RevPAR to US$77.38, reporting the largest decrease in that metric.
Performances of key countries in July (all monetary units in local currency):
*percentages are increases/decreases for July 2011 vs. July 2010
View Global hotel review for July 2011.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
