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STR: Miami hotels report strong weekly results

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25 August 2011
By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—Miami-Hialeah, Florida, achieved the largest occupancy and revenue-per-available-room increases during the week of 14-20 August, according to data from STR.

The market’s occupancy rose 13.5% to 76.5%, and its RevPAR increased 28% to US$98.45. Miami’s average daily rate was up 12.8% to US$128.66.

Overall, the U.S. hotel industry’s occupancy rose 3.1% to 67.3%, its ADR increased 4.4% to US$101.80, and its RevPAR finished the week up 7.6% to US$68.53.

Among the top 25 markets, three markets, other than Miami-Hialeah, achieved double-digit occupancy increases: Detroit, Michigan (+12.1% to 75.4%); Atlanta, Georgia (+10.6% to 59.1%); and Seattle, Washington (+10.1% to 89.3%).

St. Louis, Missouri-Illinois, reported the largest decrease in all three key performance metrics. Its occupancy fell 9.5% to 59.1%, its ADR ended the week virtually flat with a 0.1% decrease to US$82.85, and its RevPAR dropped 9.5% to US$48.97.

San Francisco/San Mateo, California, posted the largest increase in ADR with a 14% gain to US$153.01.

Five markets, excluding Miami-Hialeah, experienced RevPAR increases of more than 15%: Oahu Island, Hawaii (+17.7% to US$159.98); Seattle (+17.2% to US$111.12); Detroit (+16.8% to US$60.72); San Francisco/San Mateo (+15.4% to US$138.70); and Minneapolis-St. Paul, Minnesota-Wisconsin (+15.3% to US$79.78).

Among the chain-scale segments, the luxury segment reported the largest increases in all three key performance metrics. The segment’s occupancy rose 7% to 71.8%, its ADR was up 6.6% to US$236.36, and its RevPAR increased 14.1% to US$169.77.

The midscale segment experienced the only decrease among the chain scales in any of the key metrics, falling 1.2% in ADR to US$77.83.

Source: STR

Source: STR

Source: STR

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