HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced slight increases in all three key performance metrics during the week of 2-8 October 2011, according to data from STR.
The slowdown in performance is attributable, in part, to Yom Kippur, the Jewish holiday which fell on 8 October this year. In 2010 the holiday was on 18 September.
In year-over-year comparisons for the week, occupancy rose 1.5% to 64.4%, average daily rate increased 2.8% to US$104.48, and revenue per available room finished the week up 4.3% to US$67.32.
Among the chain-scale segments, the upper-midscale segment reported the largest occupancy increase, rising 2.5% to 66.4%, followed by the midscale segment (+2.1% to 58.1%) and the economy segment (+2.1% to 57.3%). The luxury segment (-2.2% to 71.6%) and the upper-upscale segment (-1.7% to 73.5%) reported the only occupancy decreases for the week.
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The upscale segment rose 4% in ADR to US$116.64, reporting the largest increase in that metric, followed by the upper-midscale segment with a 3.4% increase to US$97.37.
The upper-midscale segment achieved the largest RevPAR increase, rising 5.9% to US$64.70, followed by the economy segment (+5.4% to US$30.12) and the upscale segment (+5.2% to US$85.68).
Among the top 25 markets, Norfolk-Virginia Beach, Virginia, reported the largest occupancy increase, rising 8.8% to 56.8%, followed by Dallas, Texas (+8.5% to 67.6%), and Anaheim-Santa Ana, California (+8.4% to 74.5 %). New Orleans, Louisiana, reported the largest occupancy decrease, falling 8.3% to 69.3%.
San Francisco/San Mateo, California, reported the largest increases in ADR (40.6% to US$225.10) and RevPAR (41.8% to US$205.46) for the week .
Atlanta, Georgia, experienced the largest ADR decrease, falling 9.2% to US$86.08, followed by Orlando, Florida, with an 8.5% decrease to US$85.15.
Three markets reported double-digit RevPAR decreases: Atlanta (-14.7% to US$51.88); Orlando (-13.3% to US$49.23); and Washington, D.C. (-10.8% to US$114.78).