HENDERSONVILLE, Tennessee—The Canadian hotel industry posted declines in all three key performance measurements during the week of 15-21 February 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 8.5 percent to end the week at 56.1 percent. Average daily rate dropped 3.3 percent to finish the week at CAD$121.72. Revenue per available room for the week decreased 11.4 percent to finish at CAD$68.28.
The market results for occupancy, ADR, and RevPAR varied greatly. The Niagara Falls, Ontario Area reported the largest increase in occupancy, rising 15.0 percent to 46.1 percent. Prince Edward Island, Newfoundland reported the largest decrease in occupancy, falling 21.7 percent to 41.4 percent. Ontario Central Area experienced the largest increase in ADR, rising 10.9 percent to CAD$116.69. The largest decrease in ADR was reported by Quebec City, Quebec falling 10.5 percent to CAD$121.98. The Niagara Falls Area reported the largest increase in RevPAR, rising 18.0 percent to CAD$47.88. The Alberta North Area experienced the largest decrease in RevPAR, falling 28.6 percent to CAD$77.33.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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