HENDERSONVILLE, Tennessee—The upper-midscale segment reported the largest increases in occupancy and revenue per available room during the week of 29 January-4 February 2012, according to data from STR.
The segment’s occupancy rose 7.9% to 51.5%, and its revenue per available room increased 11.5% to US$47.28. The segment’s average daily rate was up 3.4% to US$91.79.
The upscale segment reported the largest increase in ADR with an increase of 3.6% to US$112.73.
Overall, the U.S. hotel industry’s occupancy was up 5.5% to 51.7%, its ADR increased 3.1% to US$100.45 and RevPAR was up 8.7% to US$51.98.
Among the top 25 markets, Nashville, Tennessee, rose 19% in occupancy to 55.5%, posting the largest increase in that metric, followed by Seattle, Washington (+13.2% to 57.9%), and Houston, Texas (+12% to 61.6%).
Dallas, Texas, which hosted Super Bowl XLV on 6 February 2011, reported the largest decreases in all three performance metrics. The market fell 12.8% in occupancy to 53.5%, 40.2% in ADR to US$89.27, and 47.8% in RevPAR to US$47.74.
Miami-Hialeah, Florida (+11.5% to US$192.65), and Anaheim-Santa Ana, California (+11.2% to US$113.16) reported the largest ADR increases for the week.
Three markets experienced RevPAR increases of more than 20%: Seattle (+25% to US$66.87); Anaheim-Santa Ana (+22% to US$67.96); and Nashville (+21.8% to US$50.41).
