HENDERSONVILLE, Tennessee—New Orleans achieved the largest average daily rate and revenue per available room increases in January 2012, according to data from STR, parent company of HotelNewsNow.com.
The market’s ADR was up 24.1% to US$145.16, its RevPAR jumped 32.1% to US$87.57 and its occupancy was up 6.5% to 60.3%.
New Orleans hosted the Sugar Bowl on 3 January, an NFL playoff game on 7 January and the BCS National Championship game on 9 January.
Overall, the U.S. hotel industry’s occupancy rose 4.1% to 49.4%, its ADR was up 3.9% to US$100.74 and its RevPAR increased 8.1% to US$49.78.
Among the top 25 markets, Chicago rose 15.4% in occupancy to 47.4%, posting the largest increase in that metric, followed by Nashville, Tennessee (+11.2% to 51.2%), and Anaheim-Santa Ana, California (+10% to 62.5%). Phoenix fell 5.9% in occupancy to 58.7%, reporting the largest decrease in that metric.
Two markets, other than New Orleans, experienced double-digit ADR increases: Oahu Island, Hawaii (+10.7% to US$181.42); and San Francisco/San Mateo, California (+10.4% to US$157.48). Two markets reported ADR decreases for the week: New York (-3.1% to US$188.05), and Washington, D.C. (-2% to US$129.65).
Three markets, aside from New Orleans, achieved RevPAR increases of more than 15%: Chicago (+24.3% to US$46.39); Oahu Island (+18.9% to US$157.88); and Miami-Hialeah, Florida (+15.8% to US$148.71). Phoenix (-4.8% to US$69.62) and Washington, D.C. (-3.1% to US$62.99) reported the only RevPAR decreases for the month.
Among the chain-scale segments, the luxury segment reported the largest occupancy increase, rising 5.6% to 64.7%, followed by the upper-midscale segment with a 5.1% increase to 49.1%.
The upscale segment (+4.3% to US$110.64) and the independent segment (+4.2% to US$100.57) posted the largest ADR increases.
The luxury segment (+8.6% to US$167.75) and the upscale segment (+8.6% to US$66.16) achieved the largest RevPAR increases for the month.
None of the chain-scale segments reported decreases in January.
Source: STR
