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STR Global posts January Asia/Pacific data

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04 March 2009
HNN Newswire


LONDON and HENDERSONVILLE, Tennessee—Hotels in the Asia/Pacific region reported double-digit decreases when reported in US dollars for all three key performance metrics for January 2009, according to data compiled by STR Global.

The Asia/Pacific region’s occupancy dropped 18.3 percent to 54.3 percent; ADR declined 12.2 percent to US$125.31; and RevPAR fell 28.3 percent to US$68.09.

Highlights from key individual markets in the Asia/Pacific region include (percentages are January 2009 vs. January 2008, data in US dollars):
• Three key markets posted increases in ADR and RevPAR: Tokyo rose 25.9 percent to US$238.91 in ADR and 12.4 percent to US$144.19 in RevPAR; Bali rose 28.0 percent to US$142.65 in ADR and 17.5 percent to US$105.87 in RevPAR; and Osaka, Japan, reported a 16.4-percent increase in ADR and an 11.6-percent rise in RevPAR.
• Seoul, South Korea, reported an increase in occupancy, rising 5.2 percent to 73.6 percent. 
• Four markets reported decreases in occupancy of less than 5 percent. Those markets include: Brisbane, Australia
(-3.9 percent); Osaka, Japan (-4.1 percent); Sydney, Australia (-4.2 percent); and Melbourne, Australia (-4.3 percent).
• Three markets posted large decreases in ADR for the month: Seoul (-33.4 percent); New Dehli, India (-34.2 percent); and Mumbai, India (-37.7 percent).

Performances of key countries in January (all monetary units in local currency):

Country

 

Occupancy

 

% change

 

ADR

 

% change

 

RevPAR

 

% change

 

Australia 70.8%

 

-2.3%

 

AUD175.96

 

+0.4%

 

AUD124.56

 

-1.8%

 

China 42.5%

 

-29.2%

 

CNY767.19

 

-10.7%

 

CNY326.05

 

-36.7%

 

India 57.0%

 

-23.2%

 

INR8401.83

 

-16.2%

 

INR4791.15

 

-35.7%

 

Japan 60.9%

 

-7.2%%

 

JPY13709.44

 

-2.1%

 

JPY8343.62

 

-9.1%

 

Singapore 63.0%

 

-21.1%

 

SGD259.81

 

-11.3%

 

SGD163.65

 

-30.1%

 

*percentages are increases/decreases for January 2009 vs. January 2008

View Global Hotel Review for January 2009.

About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit
www.strglobal.com.

Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961

Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305

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