HENDERSONVILLE, Tennessee—San Francisco/San Mateo reported the largest growth in average daily rate and revenue per available room in February 2012, according to data from STR.
The market’s ADR rose 16.1% to $168.31, its RevPAR jumped 20.5% to $123.80, and its occupancy increased 3.8% to 73.6%.
Overall, the U.S. hotel industry’s occupancy rose 3.5% to 57.4%, its ADR was up 4% to $103.18 and its RevPAR increased 7.7% to $59.21
Among the top 25 markets, Houston achieved the largest occupancy increase, rising 11.9% to 68.7%, followed by Nashville, Tennessee, with a 9.5% increase to 60.2%. Phoenix (-2.8% to 70.6%), and Dallas (-2.5% to 60.8%), reported the largest occupancy decreases.
Dallas reported the largest decreases in ADR (-15.9% to $90.66) and RevPAR (-18% to $55.14).
Two markets, other than San Francisco/San Mateo, experienced RevPAR increases of more than 15%: New Orleans (+19.7% to $102.76); and Houston (+17.4% to $66.96).
Among the chain-scale segments, the luxury segment achieved the largest occupancy increase, rising 4.8% to 71.3%, followed by the upscale segment (+3.8% to 68.6%) and the independent segment (+3.8% to 54.1%).
The upscale segment (+3.9% to $113.85) and the economy segment (+3.8% to $48.71) posted the largest ADR increases for the month.
The independent segment experienced the largest RevPAR increase, rising 8.6% to $55.32, followed by the luxury segment (+8.1% to $193.03) and the upscale segment (+7.9% to $78.13).
