HENDERSONVILLE, Tennessee—The luxury segment reported the largest increases in all three key performance metrics during the week of 18-24 March, according to data from STR, parent company of HotelNewsNow.com.
The segment’s average daily rate rose 8.3% to $286.16, its revenue per available room grew 9.9% to $225.02 and its occupancy increased 1.5% to 78.6%.
Overall the U.S. hotel industry’s occupancy was up 1.8% to 63.6%, its ADR increased 3.8% to $106.51 and its RevPAR was up 5.7% to $67.77.
Among the chain-scale segments, the upper-midscale segment posted the largest occupancy increase, up 3.7% to 65%, followed by the midscale segment with a 2.9% increase to 56.6%. The independent segment ended the week virtually flat with a 0.1% decrease to 60.1%.
None of the chain-scale segments experienced decreases in ADR or RevPAR.
Among the top 25 markets, Nashville, Tennessee, reported the largest occupancy increase, up 18.2% to 73.7%, followed by Houston with an 18% increase to 74%. Philadelphia fell 9% in occupancy to 65.4%, posting the largest decrease in that metric, followed by Minneapolis-St. Paul with a 7.1% decrease to 60.4%.
Four markets experienced double-digit ADR increases: Miami-Hialeah (+14.9% to $228.79); Nashville (+11.9% to $99.94); Denver (+11.4% to $98.31); and Houston (+10.9 percent to $102.13). Dallas (-1.8 percent to $89.05), and New Orleans (-1.2% to $133.79) ended the week with the only ADR decreases.
Four markets achieved RevPAR increases of more than 20%: Nashville (+32.3% to $73.64); Houston (+30.8% to $75.62); Denver (+24.4% to $63.79); and Miami-Hialeah (+20.6% to $207.68). New Orleans fell 7.7% in RevPAR to $101.23, reporting the largest decrease in that metric, followed by Philadelphia with a 7.5% decrease to $78.12.