HENDERSONVILLE, Tennessee—Orlando led the top 25 U.S. hotel markets with increases in occupancy and revenue per available room during the week of 1-7 April 2012, according to data from STR.
The market, which is a popular destination for families during spring break, rose 19.1% in occupancy to 90.5% and 28.9% in RevPAR to $99.74. Orlando’s average daily rate also reported a large increase, up 8.2% to $110.27.
Overall, the U.S. hotel industry’s occupancy fell 4.1% to 59.4%, its ADR increased 3.3% to $104.52 and its RevPAR ended the week virtually flat with a 0.9% decrease to $62.03.
Minneapolis-St. Paul fell 27.5% in occupancy to 48.7%, reporting the largest decrease in that metric, followed by St. Louis with a 20.4% decrease to 47.7%.
Miami-Hialeah reported the largest increase in ADR with a 15.2% gain to $195.15, followed by New York with a 14.1% increase to $257.93.
Washington, D.C., experienced the largest ADR decrease, falling 15.2% to $137.95, followed by Houston with a 13.1% decrease to $90.32.
Two markets, other than Orlando, achieved RevPAR increases of more than 20%: New York (+25.6% to $224.88) and Norfolk-Virginia Beach, Virginia (+25.6% to $49.12). Minneapolis-St. Paul fell 29.6% in RevPAR to $43.92, posting the largest decrease in that metric.
Every chain-scale segment experienced an occupancy decrease for the week. The upper-upscale segment reported the only double-digit decrease, falling 10% to 67.2%.
The luxury segment experienced the largest increases in ADR (+9.9% to $286.97) and RevPAR (+5.6% to $208.65) for the week.
