HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced mixed results in the three key performance metrics during the week of 8-14 April 2012, according to data from STR.
In year-over-year comparisons for the week, occupancy fell 1.5 percent to 62.1 percent, average daily rate increased 0.8 percent to US$103.17 and revenue per available room ended the week virtually flat with a 0.7-percent decrease to US$64.09.
Among the Top 25 Markets, Norfolk-Virginia Beach, Virginia, rose 18.6 percent in occupancy to 65.0 percent, reporting the largest increase in that metric, followed by St. Louis, Missouri-Illinois, with a 13.0-percent increase to 64.6 percent. Three markets reported double-digit occupancy decreases: New Orleans, Louisiana (-15.1 percent to 67.7 percent); Seattle, Washington (-12.7 percent to 62.2 percent); and Philadelphia, Pennsylvania-New Jersey (-10.2 percent to 66.3 percent).
Two markets achieved double-digit ADR increases for the week: St. Louis (+13.6 percent to US$92.37), and Norfolk-Virginia Beach (+10.0 percent to US$82.93). Washington, D.C., fell 11.0 percent in ADR to US$145.65, posting the largest decrease in that metric.
Norfolk-Virginia Beach jumped 30.4 percent in RevPAR to US$53.90, reporting the largest increase in that metric, followed by St. Louis with a 28.5-percent increase to US$59.63. Atlanta, Georgia (-15.7 percent to US$48.90), and Seattle (-14.8 percent to US$69.10) ended the week with the largest RevPAR decreases.
View U.S. hotel performance for week ending 14 April.
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305