HENDERSONVILLE, Tennessee—The upper-tier hotels reported the largest increases during April 2012, according to data from STR, parent company of HotelNewsNow.com.
Overall, the U.S. hotel industry’s occupancy rose 1.4% to 61.8%, its average daily rate was up 5% to $105.71 and its revenue per available room increased 6.4% to $65.34.
Among the chain-scale segments, the luxury segment reported the largest occupancy increase, rising 3.8% to 76.4%, followed by the upper-upscale segment (+2% to 73.4%) and the upper-midscale segment (+2% to 63.5%).
The luxury segment posted the largest ADR increase up 6.5% to $280.75, followed by the upper-upscale segment with a 5.7% increase to $155.92.
The luxury segment (+10.6% to $214.49) and the upper-upscale segment (+7.9% to $114.48) achieved the largest RevPAR increases for the month.
Among the top 25 markets, Houston rose 6.7% in occupancy to 68%, reporting the largest increase in that metric, followed by Chicago (+6.1% to 66.3%) and Los Angeles-Long Beach (+6.1% to 75.2%). Minneapolis-St. Paul posted the largest occupancy decrease, falling 4.7% to 60.7%.
Three markets experienced double-digit ADR increases: New Orleans (+11.6% to $154); San Francisco/San Mateo (+11.3% to $152.44); and Chicago (+10.1% to $119.96). None of the top markets reported ADR decreases for the month.
Chicago jumped 16.8% in RevPAR to $79.50, reporting the largest increase in that metric, followed by San Francisco/San Mateo (+14.4% to $119.06) and Los Angeles-Long Beach (+13.5% to $96.39). Atlanta ended the month virtually flat in RevPAR, falling 0.9%to $51.39, the largest decrease in that metric.
