HENDERSONVILLE, Tennessee—The Canadian hotel industry posted declines in all three key performance measurements during the week of 1-7 March 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 12.9 percent to end the week at 55.4 percent. Average daily rate dropped 3.4 percent to finish the week at CAD$125.95. Revenue per available room for the week decreased 15.8 percent to finish at CAD$69.83.
The provinces reported mixed year-over-year results in all three key measurements. Newfoundland, reported the only increase in occupancy, up 11.8 percent to 59.5 percent. Prince Edward Island’s occupancy fell 17.3 percent to 29.1 percent for the largest decrease. ADR increases of more than 5 percent were reported by: Prince Edward Island (+16.2 percent to CAD$75.94); Manitoba (+7.5 percent to CAD$108.41); and Saskatchewan (+6.9 percent to CAD$113.05). Increases in RevPAR were led by Newfoundland, up 14.1 percent to CAD$66.39. Saskatchewan increased in RevPAR 2.5 percent to CAD$78.95. Ontario reported the largest drop in RevPAR, decreasing 18.6 percent to CAD$70.34.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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