LONDON—The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for May 2012, according to data compiled by STR Global.
Year-over-year, May 2012 figures for Europe (U.S. dollars, euros and British pounds):
|
|
Europe
|
% change
|
|
Occupancy
|
70.5%
|
-1.0%
|
|
ADR (U.S. dollars)
|
$134.93
|
-9.6%
|
|
ADR (euros)
|
€108.46
|
+3.8%
|
|
ADR (British pounds)
|
£86.63
|
-4.4%
|
|
RevPAR (U.S. dollars)
|
$95.11
|
-10.5%
|
|
RevPAR (euros)
|
€76.45
|
+2.7%
|
|
RevPAR (British pounds)
|
£61.06
|
-5.4%
|
Source: STR Global
“May saw more public holidays across Europe compared to last year”, said Elizabeth Randall, managing director of STR Global. “Pentecost took place in May this year instead of June, contributing to a small decline in demand and occupancy for the region compared to May 2011. It is good to see that average room-rate growth continued for the past 27 months with August last year being the exception. Bratislava, Solvakia, hosted the 2011 IIHF Ice Hockey World Championship in May last year and therefore reported 42.9-percent RevPAR decline this month”.
Highlights from key market performers for May 2012 include (year-over-year comparisons, all currency in euros):
• Reykjavik, Iceland, rose 14.0 percent in occupancy to 71.2 percent, reporting the largest increase in that metric.
• Athens, Greece, posted the largest occupancy decrease, falling 25.7 percent to 56.1 percent, followed by Bratislava with a 14.1-percent decrease to 55.6 percent.
• Four markets experienced ADR increases of more than 15 percent: Tel Aviv, Israel (+21.8 percent to EUR208.19); Tallinn, Estonia (+19.2 percent to EUR70.51); Helsinki, Finland (+18.0 percent to EUR120.61); and Reykjavik (+17.2 percent to EUR99.46).
• Bratislava reported the largest ADR (-33.5 percent to EUR63.68) and RevPAR (-42.9 percent to EUR35.39) decreases in May.
• Four markets experienced RevPAR growth of more than 15 percent: Reykjavik (+33.6 percent to EUR70.84); Tel Aviv (+23.0 percent to EUR178.16); Tallinn (+19.0 percent to EUR51.81); and Helsinki (+18.9 percent to EUR89.49).
Performances of key countries in May 2012 (all monetary units in local currency):
| Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
| Germany |
70.3% |
-3.7% |
EUR103.73 |
+6.5% |
EUR72.89 |
+2.6% |
| Italy |
67.2% |
-0.5% |
EUR130.11 |
+1.5% |
EUR87.48 |
+1.0% |
| Russia |
63.3% |
+5.7% |
RUB5,001.76 |
+0.3% |
RUB3,164.20 |
+6.0% |
| Spain |
64.9% |
-2.9% |
EUR84.11 |
+4.3% |
EUR54.61 |
+1.3% |
| United Kingdom |
75.8% |
-0.4% |
GBP81.28 |
+0.5% |
GBP61.58 |
+0.1% |
*percentages are increases/decreases for May 2012 vs. May 2011
View Global Hotel Review for May.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
