HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced increases in all three key performance metrics during the week of 24-30 June 2012, according to data from STR.
In year-over-year comparisons for the week, occupancy ended the week with a 6.9-percent increase to 71.7 percent, average daily rate increased 5.3 percent to US$106.27 and revenue per available room rose 12.6 percent to US$76.21.
Nine of the Top 25 Markets had double-digit increases in occupancy rate. Leading the way was Phoenix, Arizona, with a 19.3-percent increase to finish the week at 54.4 percent. Other top markets with occupancy increases included Houston, Texas, with a 17.3-percent rise to 68.6 percent and Dallas, Texas, with a 16.5-percent increase to 69.6 percent. Only two markets among the Top 25 Markets showed occupancy declines for the week: New Orleans, Louisiana (-5.4 percent to 62.9 percent) and Miami-Hialeah, Florida (-3.5 percent to 71.1 percent).
All but one of the Top 25 Markets experienced increases in ADR. The leaders were: San Francisco-San Mateo, California (+17.7 percent to US$172.84); Boston, Massachusetts (+17.1 percent to US$170.31); and Atlanta, Georgia (+12.8 percent to US$92.50). New Orleans was the only Top 25 Market to see a decline in rate as it dropped 19.7 percent to US$108.42.
On the RevPAR front, 12 of the Top 25 Markets experienced increases of more than 20 percent. Boston’s 34.4-percent RevPAR increase to US$146.46 paced the Top 25 Markets, while San Francisco-San Mateo experienced a 30.1-percent rise to US$159.60. Houston finished third among the nation’s largest markets with a 29.7-percent increase to US$64.86. New Orleans posted the only decline among the Top 25 markets, with its RevPAR decreasing 24.0 percent to $68.18.
STR officials attributed the large increases to favorable year-over-year comparisons. During 2011, business and group travel slowed in the comparable week leading up to a long weekend created by the U.S. July Fourth holiday falling on a Monday. That didn’t happen this year, which led to more lucrative business and group bookings during the final week of June.
View U.S. hotel review for week ending 30 June.
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305