HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced mixed results in the three key performance metrics during the week of 8-14 July 2012, according to data from STR.
In year-over-year comparisons for the week, occupancy ended the week virtually flat with a 0.1-percent increase to 72.2 percent, average daily rate increased 3.6 percent to US$106.86 and revenue per available room ended the week with an increase of 3.8 percent to US$77.18.
Among the Top 25 Markets, New Orleans, Louisiana, rose 20.5 percent in occupancy to 73.0 percent, reporting the largest increase in that metric.
Houston, Texas, rose 13.5 percent to 69.1 percent in occupancy, reporting the only other double-digit increase in that metric. Phoenix, Arizona, reported the largest occupancy decrease, falling 10.3 percent to 47.7 percent.
New Orleans (+25.9 percent to US$121.84) and San Diego, California (+23.8 percent to US$178.86), reported the largest ADR increases for the week. Phoenix fell 6.8 percent in ADR to US$77.31, posting the largest decrease in that metric, followed by Washington, D.C., with a 4.2-percent decrease to US$135.12.
Three markets experienced RevPAR increases of more than 20 percent: New Orleans (+51.7 percent to US$88.94); Oahu Island, Hawaii (+25.9 percent to US$188.44); and Houston (+20.6 percent to US$63.13). Phoenix dropped 16.4 percent in RevPAR to US$36.89, posting the largest decrease in that metric.
View the U.S. hotel review for week ending 14 July.
VP, Digital Media & Communications
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Rachael Spann Urie
Director, Public Relations
+1 (615) 824-8664 ext. 3305