HENDERSONVILLE, Tennessee—The Canadian hotel industry posted declines in all three key performance measurements during the week of 8-14 March 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 10.9 percent to end the week at 54.8 percent. Average daily rate dropped 1.3 percent to finish the week at CAD$121.52. Revenue per available room for the week decreased 12.2 percent to finish at CAD$66.59.
The provinces reported mixed year-over-year results in all three key measurements. Newfoundland reported the only increase in occupancy, up 9.7 percent to 63.5 percent. Ontario was the only province to report a single-digit decrease in occupancy, down 5.6 percent to 51.9 percent. New Brunswick led the occupancy decrease, down 19.9 percent to 52.6 percent. Saskatchewan reported the only double-digit increase in ADR, up 10.8 percent to CAD$120.29. Prince Edward Island increased in ADR, 8.8 percent to CAD$76.34. Manitoba reported the largest decrease in ADR, falling 8.6 percent to CAD$104.96. The only RevPAR increase was reported by Newfoundland, up 10.7 percent to CAD$69.88. Three provinces decreased less than 5 percent in RevPAR: Saskatchewan (-0.7 percent to CAD$84.06); Ontario (-3.4 percent to CAD$62.15); and Prince Edward Island (-4.6 percent to CAD$23.68). Manitoba took the largest fall in RevPAR, down 26.2 percent to CAD$67.72.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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