LONDON—The Middle East/Africa region reported mostly negative performance results in July 2012 when reported in U.S. dollars, according to data compiled by STR Global.
The region’s occupancy decreased 4.9 percent to 56.7 percent during the month, its average daily rate increased 2.1 percent to US$140.67 and its revenue per available room fell 3.0 percent to US$79.72.
“Ramadan, which took place 20 July to 19 August, impacted the results across the Middle East”, said Elizabeth Randall Winkle, managing director of STR Global. “Ramadan took place during August last year. The holy cities of Makkah and Medina reported RevPAR increases of 90.9 percent and 33.0 percent, respectively”.
“When measured in local currency, Beirut (Lebanon) reported sharp RevPAR declines (-39.2 percent) for July 2012 compared to last year as the Syrian crisis has deterred travellers to neighbouring Lebanon”, Winkle continued. “July is the first month that average room rates and occupancy declined by around 20 percent”.
Highlights among the region’s key markets for July 2012 include (year-over-year comparisons, all currency in U.S. dollars):
• Sandton, South Africa, and the surrounding areas, reported the largest occupancy increase, rising 10.3 percent to 61.1 percent.
• Jeddah, Saudi Arabia (+7.9 percent to US$228.98), and Amman, Jordan (+7.0 percent to US$156.58) achieved the largest ADR increases for the month.
• Jeddah was the only key market to report a RevPAR increase, rising 12.7 percent to US$191.53.
• Beirut ended the month with the largest decreases in all three key performance metrics. Its occupancy fell 19.3 percent to 53.9 percent, its ADR was down 25.2 percent to US$195.78 and its RevPAR decreased 39.6 percent to US$105.48.
View the global hotel review for July.
Media contacts:
Konstanze Auernheimer
Director of Marketing & Analysis
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305
