LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for July 2012, according to data compiled by STR and STR Global.
The Americas region reported a 0.5-percent increase in occupancy to 70.0 percent, a 3.3-percent gain in average daily rate to US$109.61 and a 3.8-percent increase in revenue per available room to US$76.74.
Among the region’s key markets, Mexico City, Mexico, rose 6.3 percent in occupancy to 63.9 percent, reporting the largest increase in that metric. Rio de Janeiro, Brazil, followed with a 3.1-percent increase in occupancy to 75.2 percent. Buenos Aires, Argentina, fell 20.5 percent in occupancy to 55.9 percent, posting the largest decrease in that metric, followed by Montreal, Canada (-12.7 percent to 68.2 percent), and Panama City, Panama (-10.4 percent to 49.2 percent).
San Francisco, California, experienced the largest ADR increase, rising 11.9 percent to US$176.52, followed by Boston, Massachusetts, with a 10.8-percent increase to US$160.75. Buenos Aires (-12.6 percent to US$129.28) and Sao Paulo, Brazil (-11.7 percent to US$126.41) posted the largest ADR decreases for the month.
San Francisco (+11.5 percent to US$154.50) and Boston (+11.2 percent to US$133.23) achieved the highest RevPAR increases for the month. Three markets experienced RevPAR decreases of more than 15 percent: Buenos Aires (-30.5 percent to US$72.32); Montreal (-20.3 percent to US$88.12); and Panama City (-16.7 percent to US$58.35).
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