HENDERSONVILLE, Tennessee—The luxury segment reported the largest occupancy and revenue- per-available-room increases during the week of 12-18 August 2012, according to data from STR, parent company of HotelNewsNow.com.
The segment’s occupancy rose 6% to 76.3%, its RevPAR rose 11.4% to $190.63 and its average daily rate increased 5.1% to $249.82.
Overall, the U.S. hotel industry’s occupancy ended the week with a 3.6% increase to 69.6%, ADR was up 4.4% to $106.58 and RevPAR rose 8.1% to $74.21.
Among the chain-scale segments, the upper-upscale segment reported the largest increase in ADR, rising 5.4% to $147.75, followed by the luxury segment (5.1% to $249.82) and the upscale segment (+5.1% to $117.38).
None of the chain-scale segments reported decreases in the three key performance metrics for the week.
Among the top 25 markets, St. Louis reported the largest occupancy increase, rising 12.5% to 66.3%. Houston followed with an 11% increase to 64.1%. Boston fell 2.9% in occupancy to 81.8%, posting the largest decrease in that metric.
Three markets experienced double-digit ADR gains for the week: Oahu Island, Hawaii (+17.8% to $207.82); San Francisco/San Mateo (+11.2% to $171.80); and San Diego (+10.1% to $145.03).
Five markets achieved RevPAR increases of more than 15%: Oahu Island (+21.1% to $193.72); Dallas (+19.4% to $53.35); Nashville, Tennessee (+19% to $65.77); San Diego (+16.9% to $123.49); and St. Louis (+15.6% to $56.47).
Atlanta reported the only ADR (-1.5% to $80.73) and RevPAR (-1.2% to $47.82) decreases for the week.
