HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in all three key performance measurements during the week of 15-21 March, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 4.7 percent to end the week at 58.5 percent. Average daily rate dropped 8.0 percent to finish the week at US$99.92. Revenue per available room for the week decreased 12.3 percent to finish at US$58.45.
Among the Top 25 Markets, Washington, D.C., was the only market to increase in the key performance measurements: occupancy was up 1.7 percent to 69.0 percent; ADR rose 0.9 percent to US$152.91; and RevPAR increased 2.6 percent to US$105.46.
The remaining Top 25 Markets reported mixed results in the key performance areas. St. Louis, Missouri- Illinois, reported the largest increase in occupancy, which rose 6.6 percent to 61.1 percent. Three markets reported occupancy decreases of less than 2 percent: Houston, Texas (-1.3 percent to 65.4 percent); Denver, Colorado (-1.0 percent to 58.8 percent); and Boston, Massachusetts (-0.9 percent to 54.3 percent). Houston led the increases in ADR, which was up 2.1 percent to US$96.28. Atlanta, Georgia, also increased in ADR, which rose 1.2 percent to US$88.94. New York, New York, dropped 25.5 percent in ADR, the largest decrease in that metric. St. Louis led the markets with the largest increase in RevPAR, which was up 5.2 percent to US$52.60. New York reported the largest decrease in RevPAR, which dropped 36.3 percent to US$151.05.
View weekly Hotel Review for week ending 21 March 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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