LONDON and HENDERSONVILLE, Tennessee—Hotels in the Asia/Pacific region recorded double-digit decreases when reported in U.S. dollars for all three key performance metrics for February 2009, according to data compiled by STR Global.
The Asia/Pacific region’s occupancy dropped 12.1 percent to 59.0 percent; average daily rate declined 21.0 percent to US$114.82; and revenue per available room fell 30.5 percent to US$67.70.
Among the key markets, Seoul, South Korea, reported the largest occupancy increase in year-over-year measurements for February 2009, jumping 22.1 percent to 84.8 percent. Jakarta, Indonesia, reported the smallest decrease in occupancy (-3.0 percent to 64.8 percent). Phuket, Thailand, reported the largest occupancy decrease (-30.2 percent to 61.4 percent). Three markets increased in ADR: Tokyo, Japan (+5.4 percent to US$208.27); Bali, Indonesia (+2.6 percent to US$99.31); and Osaka, Japan (+1.5 percent to US$107.45). Ending the month with the smallest decreases in RevPAR were Tokyo (-8.8 percent to US$143.85) and Osaka (-6.2 percent to US$78.83). Three markets decreased more than 50 percent in RevPAR: Phuket (-53.8 percent to US$73.12); New Dehli, India (-53.3 percent to US$162.89); and Mumbai, India (-51.9 percent to US$126.79).
Performances of key countries in February (all monetary units in local currency):
| Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
| Australia |
75.3% |
-7.2% |
AUD172.61 |
-2.9% |
AUD129.96 |
-9.9% |
| China |
44.9% |
-9.0% |
CNY698.25 |
-15.9% |
CNY313.80 |
-23.5% |
| India |
64.2% |
-21.1% |
INR8485.74 |
-18.0% |
INR5446.21 |
-35.3% |
| Japan |
69.2% |
-10.1% |
JPY12773.81 |
-7.3% |
JPY8845.03 |
-16.6% |
| Singapore |
70.7% |
-6.3% |
SGD260.74 |
-19.7% |
SGD184.35 |
-24.7% |
*percentages are increases/decreases for February 2009 vs. February 2008
View monthly Global Hotel Review for February 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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