HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance metrics during October 2012, according to data from STR, parent company of HotelNewsNow.com.
Overall, the U.S. hotel industry’s occupancy rose 2.4% to 64.4%, its average daily rate was up 4.2% to $109.67 and its revenue per available room increased 6.7% to $70.62.
Among the chain-scale segments, the upper-midscale segment experienced the largest occupancy increase, rising 3.2% to 66.9%, followed by the luxury segment with a 3% increase to 77.5%.
The upper-upscale segment led the ADR increases, rising 5.2% to $166.38, followed by the luxury segment (+4.9% to $285.91) and the upscale segment (+4.5% to $121.32).
The luxury segment (+8% to $221.58) and the upper-upscale segment (+8% to $126.81) reported the largest RevPAR increases for the month.
None of the chain-scale segments experienced decreases in any of the three key performance metrics.
Among the top 25 markets, New Orleans reported the largest occupancy increase (+11.9% to 77.9%). Denver followed with a 10.2% increase to 72.4%. Boston posted the largest occupancy decrease, falling 3.6% to 81.3%.
New Orleans (+11.3% to $149.01) and Oahu Island, Hawaii (+10.7% to $180.21), experienced the largest ADR increases for the week. St. Louis fell 3% in ADR to $89.16, reporting the largest decrease in that metric.
Five markets achieved RevPAR increases of more than 15%: New Orleans (+24.6% to $116.11); Denver (+20.8% to $82.19); Seattle (+19.4% to $90.47); Anaheim-Santa Ana, California (+17% to $92.98); and Houston (+16% to $68.21). Washington, D.C., fell 2.5% in RevPAR to $114.60, posting the largest decrease in that metric.
