HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 29 March-4 April 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 8.2 percent to end the week at 55.8 percent. Average daily rate dropped 2.8 percent to finish the week at CAD$121.29. Revenue per available room for the week decreased 10.8 percent to finish at CAD$67.71.
The provinces reported mixed results in occupancy, ADR, and RevPAR for the week. Newfoundland reported the largest occupancy increase, which was up 14.5 percent to 62.3 percent. Four provinces reported occupancy decreases of more than 10 percent: Quebec (-17.1 percent to 47.9 percent); Alberta (-14.3 percent to 58.3 percent); Prince Edward Island (-12.8 percent to 36.2 percent); and British Columbia (-12.3 percent to 57.6 percent). Saskatchewan was up 11.5 percent to CAD$117.85 in ADR, reporting the largest increase. Alberta experienced the largest ADR decrease, down 7.1 percent to CAD$130.85. Newfoundland increased in RevPAR by 20.3 percent, to end the week at CAD$70.29. Alberta (-20.4 percent to CAD$76.32) and Quebec (-19.4 percent to CAD$58.58) reported the largest decreases in RevPAR for the week.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com.
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